02 Adidas

Project Name: 02 Adidas
Designer: Jack Morton Worldwide
Client: Jack Morton Worldwide
Location: Tower Bridge, London

A Barge decked out in Tilbury to launch the latest Adidas football boots, which was towed to Tower Bridge for exhibition. Scott Fleary had a lot of fun stripping out six washing machines and pimping them for a game of football aiming skill.

The Barge contained a pitch with stands, several rooms including product areas, changing rooms, guest experience areas and VIP areas. We also installed 3G astro turf areas for exhibitions and games, Large waterproof ‘LONDON’ letters and a mirrored infinity room which immersed the visitor in a field of limited edition footballs.