Adidas – F2 Show
The F2 Show was a world first
A football show filmed in front of a live studio audience on the roof of the old BBC Television Centre Car Park in West London.
Project Details
Designer: Toby Kalitowski
Client: The Marketing Store
Location: Oxford Street, London
![](https://www.scottfleary.com/content/uploads/2023/11/Adidas-F2-Show.jpg)
Scott Fleary pulled out all the stops to deliver this event for our client. This site offered many unique design challenges. We delivered a professional grade 4G pitch complete with pitch encloser, a broadcast stage, furniture, staging & truss work, with integrated lighting & LED throughout.
![the_marketing_store_adidas_oxford_street_01](https://www.scottfleary.com/content/uploads/2023/05/The_Marketing_Store_Adidas_Oxford_Street_01.jpg)
![the_marketing_store_adidas_oxford_street_02](https://www.scottfleary.com/content/uploads/2023/05/The_Marketing_Store_Adidas_Oxford_Street_02-1623x1080.jpg)
![the_marketing_store_adidas_oxford_street_03](https://www.scottfleary.com/content/uploads/2023/05/The_Marketing_Store_Adidas_Oxford_Street_03.jpg)
![adidas-f2-show-stage](https://www.scottfleary.com/content/uploads/2023/11/Adidas-F2-Show-Stage.jpg)