In January 2026, ITV’s daytime programming relocated from Television Centre to The Hospital Club in Covent Garden, bringing This Morning, Lorraine and Loose Women into a purpose-built studio environment at one of central London’s more characterful venues. The building, which operated as St Paul’s Hospital until 1992 before being converted into a club and studio facility in 2004, now houses ITV Studios across two floors, with the primary studio occupying the basement level.

Scott Fleary provided fabrication for the project, working to a scenic design by Peter Aston of Jago Design, with lighting handled by Dave Davey and LED display technology supplied by ROE Visual and integrated by Xplor.

The design challenge was considerable. The studio needed to accommodate three distinct programmes airing back to back between 9am and 1pm, with minimal reset time between each broadcast. Access to the basement space was restricted to a small lift and standard double doors, which placed real constraints on what could be brought in and how it could be assembled. The resulting set is a 360-degree environment covering around 2,600 square feet, combining hard-set construction with LED video walls and large-format tracking displays, giving each programme its own visual identity while allowing the space to turn quickly.

This Morning takes up the majority of the studio, with a faux living room, a kitchen area and a secondary table, all anchored by a large couch with a backdrop depicting views of London and the River Thames. Gold accents and backlit elements run through the space, while the kitchen mixes light woods and teal cabinetry with a maroon couch. A separate area with four tracking displays backed by an LED wall serves as an additional production zone.

Lorraine and Loose Women share a corner of the studio built around an arcing LED display, with movable pieces and virtual set extensions used to create distinct looks for each show. Lorraine’s area leans into a bright palette with pops of pink and yellow, rippled-glass effects on the video wall graphics, and a marble coffee table anchoring the interview space. Loose Women uses a custom desk fronted by backlit layered elements, with floating screens for topic display and a more abstract arrangement of virtual extensions that add depth through forced perspective.